Sore, Injured Muscles? When In Doubt, Ice

Just the other morning, I finished another hot, long run with my training group and while we were attempting to rehydrate, a relative newbie came by and asked the best to treat a sore calf muscle that had been bothering him. He was diligently stretching the calf after every run, followed immediately by a heated whirlpool and then placing a heating pad on the calf for another 10 minutes. The calf hasn't been responding, was still bothering him and he was worried.