USA Track & Field (USATF) and NIKE, Inc. on Wednesday announced an expansion of their partnership that will significantly increase support of USATF programs, athletes and competitive groups.
The new partnership marks an ongoing commitment from NIKE to the sport in a sponsorship that extends from 2017 through 2040. The long-term partnership significantly increases the overall support for Track & Field for athletes throughout the United States.
Like many, I grew up idolizing the company. The athletes. The action. The cool commercials. The notion that you could be a rebel AND a hardcore “just do it” winner. I watched McEnroe provoke, Jordan fly, and Mia shoot. There was that Revolution TV spot that was amazing. It wasn’t pitching product…it was John Lennon singing about a movement; about the everyday athlete as modern hero. As you, and me, and us! Incredibly powerful. I wanted to know this company. I wanted to BE this company.
London was not the only city to host a marathon last Sunday and, it can be argued, neither was it the most interesting, despite the presence of the Olympic hero Mo Farah over the full distance for the first time. In North Korea, 800 professional and amateur runners were lining up inside the Kim Il-sung Stadium ahead of Pyongyang’s 27th annual marathon. Open to overseas recreational runners for the first time as part of a wider initiative to boost tourism, this was a historical moment for the world’s most secretive nation.
Triathlons can be grueling tests of endurance and grit, but the sport itself is facing a challenging course among N.C.A.A. programs. The N.C.A.A. in January adopted women’s triathlon — a race combining running, swimming and cycling — as an “emerging sport,” giving it a decade to attract at least 40 varsity teams in order to become a championship sport.
More than 160 colleges and universities have triathlon clubs, and at least a dozen universities told the N.C.A.A. in a letter that they would consider adding a varsity program. But when asked about that commitment, only one — Marymount University in Virginia, which already has a varsity program — said it planned to compete at the N.C.A.A. level.
I’ve been working this race for 27 years now and never before have I experienced anything quite like this past year… not even close. I’ve been asked so many times how I have been emotionally dealing with all of this during the past year. Well, like most on the management team, I’ve had to focus on the event and keep my game face on and try to stay strong for everyone else. My mounting anxiety is not really about race day itself but what is going to happen emotionally after race day. Once we get beyond all of this.
Last April, President Obama eloquently stated: “This doesn’t stop us. And that’s what you’ve taught us, Boston. That’s what you’ve reminded us — to push, to not grow weary, to not get faint, even when it hurts.
An entire film festival devoted to bicycles? Yep, and it’s coming to Austin. Calm yourselves, cycling afficionados. The Bicycle Film Festival is scheduled for April 18 at Marchesa Hall, 6226 Middle Fiskville Road.
Created by Brent Barber, who came up with the idea for the festival 13 years ago while recovering from being hit by a bus while riding his bike in New York City, the festival celebrates bicycles through film, art and music. It’s been featured in 30 cities around the world.
Only five months after announcing his retirement from track and field, Alan Webb can seems to be settling well into his new sport—triathlon. The former track star, who holds the American record for the mile (3:46.91 in 2007), won this morning’s Life Time Marquee sprint triathlon in Tempe, Ariz.
Ironman CEO Andrew Messick announces a separate age-group start for men and women at this year’s Ironman World Championship, fewer North American qualifying slots for 70.3 worlds, and talks doping and more with Triathlete magazine editor-in-chief Julia Beeson Polloreno.