///9th Annual ‘The Running Event’ Descends Upon Austin

9th Annual ‘The Running Event’ Descends Upon Austin

If you are a regular on the Town Lake trail you’ll notice something a little different over the next few days. Hoards of runners of all abilities will descend upon downtown Austin wearing the latest gear and gadgets. They’re in town for the 9th annual Running Event – a four day conference and trade show that helps specialty running retailers learn how to operate their businesses more profitably, win over big boxes and Internet competition, and consider purchase of the latest in apparel, footwear and accessories.

In case you missed it, that line about winning over big boxes is a key pillar of the show. Registration requirements for retailers is strict but falls in line with Austin’s propensity to support local over corporate. All attending this week meet the following standards:

  • Derive the majority of their total revenue from sales of running, walking & trail running product.
  • 75% of their business must be done from its brick & mortar establishment.
  • Independently owned stores, including franchisees that meet the above requirements.
  • No corporately owned enterprises.

Unfortunately for our city full of avid runners, the conference is not open to the public. To get in the door one has to be associated with a retailer, apparel company, or media entity. Luckily, we’ve got you covered as we’ll be at the expo throughout the week reporting on some of the latest and greatest shoes and gear.

Although getting in The Running Event won’t be an option for most, the ancillary festivities are aplenty and mostly free. Some of the big names set to make appearances include Nick Symmonds (2008, 2012 Olympian), Kara Goucher (2008, 2012 Olympian) and hometown hero Leo Manzano (2012 Olympian).

Texas Running Company (5th Street)
Social run with Olympian Leo Manzano
Thursday, Dec. 4 @ 6:30 PM

An evening with Kara Goucher
Drinks, light snacks, Q&A w/ Kara
Thursday, Dec. 4 @ 6:00 PM

Luke’s Locker
4 Year Anniversary Party
Social run, DJ, refreshments and raffles
Wednesday, Dec. 3 @ 6:00 PM

Flotrack World Beer Mile Championship
Featuring Nick Symmonds, Chris Kimbrough, and Scott MacPherson
Watch a beer mile or sign up yourself!
Wednesday, Dec. 3 @ 6:00 PM



2017-10-19T00:38:58-05:00 Categories: News, Running Retail News|Tags: , , , , |