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High Five Events Buys Conley Sports, Austin Marathon

High Five Events of Austin has purchased Conley Sports from John and Stacey Conley, the long-time owners and producer of the Austin Marathon. High Five is owned and operated by Dan Carroll and Jack Murray and Stacy Keese, Murray’s wife and business partner.

Terms of the purchase price have not been released, but High Five Events has long had its eye on the Austin Marathon as have other race production businesses.

Murray is the co-founder of Jack & Adams Bikes – now Bicycle World – and was named the president of parent company Texas Endurance Sports in March. TES owns and operates the five Bicycle World stores in Texas. Carroll runs and co-owns High Five along with Keese who also manages High Five and owns Skeese Greets, a women’s triathlon.

Murray said of High Five’s acquisition of Conley Sports: “The Conley Sports event portfolio holds two Austin crown jewels. Combined, the 3M Half Marathon and the Austin Marathon and Half Marathon encourage nearly 25,000 runners to toe the line every year. I’ve been involved with the race for 15 years as a volunteer and know it’s an incredible asset to the health and wellness of our community. We believe we can take all the best these events have been for people and with our unique expertise, add to the participant and fan experiences.”

High Five Events is the multi-event spin off of Jack & Adam’s and has been in business since 2006. It has produced the entire Texas Tri Series, including the Rookie, the Couples, Jack’s Generic and Tri Rock Austin as well as the several duathlons and the Manzano Mile. It has also taken over race management of the Statesman Capital 10,000, the car2go Marathon Relay and Ironman 70.3 Austin as well as several other high profile events.

Conley Sports has been in business for nine years. Prior to that, Conley worked for RunTex in the race management end of that business, primarily on the marathon as it transitioned from the Motorola Marathon to Freescale to AT&T to Livestrong and now, finally back to the Austin Marathon. This is year two of Freescale Semiconductor as presenting sponsor but by the end of the year they will merge with NXP – a tech company out of the Netherlands. John Conley has been race director of the marathon for 19 years.

As per the agreement, Conley Sports will work with High Five on the 3M Half (January 24) and Austin Marathon (February) which will be the 25th anniversary of the marathon. (The 3M Half Marathon has been managed by Conley Sports the past two years, but it is not owned by Conley Sports.)

Said John Conley of the sale of Conley Sports: “The opportunity to convey what we have loved to a group of pros like Dan (Carroll), Jack (Murray) and Stacy (Keese) who we know will love our events as much as we ever could. This is a once-in-a-career moment.”